2019 Toyota Prius Prime Overview by Roseville Toyota


MSRP excludes the Delivery, Processing, and Handling Fee of $920 for Cars (Yaris, Yaris iA, 86, Prius Prime, Prius Prime HB, Prius Prime, Prius Prime HV, Prius LB, Prius c, Prius Prime, Mirai, Prius Prime, Prius Prime HV), $1045 for Small/Medium Trucks, SUVs and Van (C-HR, RAV4, RAV4 HV, Highlander, Highlander HV, Prius Prime, Sienna, Tacoma), $1,295 for Large SUVs (Sequoia, Land Cruiser), and $1,395 for Large Truck (Tundra). (Historically, vehicle manufacturers and distributors have charged a separate fee for processing, handling and delivering vehicles to dealerships. Toyota's charge for these services is called the "Delivery, Processing and Handling Fee" and is based on the value of the processing, handling and delivery services Toyota provides as well as Toyota's overall pricing structure. Toyota may make a profit on the Delivery, Processing and Handling Fee.) Excludes taxes, license, title and available or regionally required equipment. The Delivery, Processing and Handling Fee in AL, AR, FL, GA, LA, MS, NC, OK, SC and TX will be higher. The published prices do not apply to Puerto Rico and the U.S. Virgin Islands. Actual dealer price will vary.

MPG: Based on EPA estimates. Actual mileage will vary with options, driving conditions, driving habits and your vehicle's condition.

Other options available for other trim levels. Some color package, and option selections may include, exclude, or require the purchase of additional options and packages. All exterior and interior images and specifications contained on this website are based on latest product information available at the time of posting and may vary slightly from actual product. See Roseville Toyota for details.

2019 Prius Prime

3 trim levels.

For expanded descriptions and detailed specifications, download your digital Prius Prime brochure here:

2019 Toyota Prius Prime Plus


  feature highlights
  • Toyota Safety Sense P (TSS-P)
  • Carbon-Fiber-Reinforced-Polymer Rear Hatch
  • Cargo Area Lightweight Tonneau Cover
  • Entune Premium Audio with Integrated Navigation and App Suite - Includes 7.0-In. Touch-Screen
  • Fabric-Trimmed Heated Front Seats With 6-Way Adjustable Driver's Seat
  • Integrated Backup Camera
  • Quad-LED Projector Headlights With Auto-Off Feature
  • Smart-Flow Climate Control System With Pollen Filtration
Shop Plus
2019 Toyota Prius Prime Premium


  feature highlights

These features either add or replace features shown on Plus

  • Entune Premium Audio with Integrated Navigation and App Suite - With 11.6-In. HD Multimedia Display
  • Qi-Compatible Wireless Smartphone Charging With Charge Indicator Light
  • Quad-LED Projector Headlights With Auto On/Off Feature
  • Smart Charging Cable Lock
  • Smart Key System on Three Doors With Push Button Start
  • SofTex®-Trimmed Heated Front Seats With 8-Way Power-Adjustable Driver's Seat With Power Lumbar Support
Shop Premium
2019 Toyota Prius Prime Advanced


  feature highlights

These features either add or replace features shown on Premium

  • Blind Spot Monitor (BSM) and Rear Cross-Traffic Alert (RCTA)
  • Color Head-Up Display (HUD) With Battery Charge and Toyota Safety Sense P (TSS-P) Alerts
  • Entune Premium JBL® Audio with Integrated Navigation, App Suite and Prime Apps - With 11.6-In. HD Multimedia Display
  • Integrated LED Fog Lights and LED Accent Lights
  • Intelligent Clearance Sonar (ICS) With Intelligent Parking Assist (IPA)
  • Prime Apps With Remote Climate and Remote Charge Management
  • Rain-Sensing Variable Intermittent Windshield Wipers
Shop Advanced

2019 Toyota Prius Prime Specials
Available Until: 2/28/2019


Toyota Presidents Day Event Logo


$ 500 Lease Bonus Cash on 21 models****

Toyota Presidents Day Event Logo

$ 379/MO
For 36 Months*

$ 750
2019 Prius Prime***

$ 90 DAYS
Any New Toyota****

  Offer Details

1. Offer valid on all eligible leases from 2/5/2019 through 2/28/2019.
2. Offer valid on any new, unused and unlicensed, eligible vehicle leased out of dealer stock during the program period and registered with the appropriate state motor vehicle department. Fleet purchasers are excluded. Eligible models include:
3. Must be 18 years of age and have a valid driver's license.
4. If the Customer elects to receive the Lease Bonus Cash Back Offer in cash, Customer and Dealer must complete and validate this certificate by filling in the appropriate information and signing where indicated. Customer is to send the certificate and a copy of the final Bill of Sale/Lease Agreement (if applicable) to:
Toyota Incentive Support Center 14100 N.W. 4th Street
Sunrise, FL 33325
Email To: Toyota_Incentive_Support@Toyota.com
Please allow six to eight weeks from receipt of request for delivery of your check. Make sure the full vehicle identification number is clearly printed in the space provided.
5. Applications for Lease Bonus cash payments must be received at Toyota Motor Sales, U.S.A., Inc. on or before: Deadline: February 28th, 2019
6. Offer void where prohibited.
7. Only the original signed certificate will be honored. Mechanical reproductions or facsimiles are not valid.
8. Ineligible sales:
• All category "J" car and truck sales.
• All TMS Special Purchase Program (Type Sales Code 02) car and truck sales.
• Vehicles reported sold during the program period and subsequently rolled back.
• Vehicles sold in violation of Toyota's export policy.
• Vehicles traded from one dealership to another are ineligible for the trading (sending) dealership.
• All vehicles sold to conversion companies.
• Vehicles sold to a broker, used-vehicle dealer, or any other reseller that are not delivered to the ultimate consumers during the program period.
• Vehicles that are not officially registered with the appropriate state motor vehicle department.
• Vehicles utilizing dealer or other similar plates which preclude the need to register the individual vehicle with the appropriate state motor vehicle department.
• Vehicles placed in dealer demo service.
• Vehicles purchased through authorized Toyota auctions.
• For Sales/Travel contests, sales of more than 20 vehicles of the same series/model to any one account in the same program month.
The following sales will be ineligible unless explicitly approved by Toyota Motor Sales, USA, Inc.
• Vehicles registered to any Toyota distributor or dealership or to any business corporation in which any Toyota distributor or dealership has ownership interest.
• Vehicles sold to a Distributor-owned or Dealer-owned rental company.
• Sales of more than 20 vehicles of the same series/model to any one account in the same program month.
• This offer is paid for by TMS and may not be used in conjunction with other TMS or Toyota Motor Credit Corporation offers.
• All certificates are subject to audit. Any rollback or invalid certificates will be charged back to the selling Dealer.
• All matters of program eligibility and qualification will be conclusively resolved by Toyota Motor Sales, U.S.A., Inc.
• Toyota Motor Sales reserves the right to change product specifications at any time without incurring obligations.
• One coupon per retail transaction.

****No Payments for 90 Days:
Deferred payments available on loans up to 60 months through Toyota Financial Services and not available on leases. Interest accrues from date of purchase. Some additional restrictions apply; see dealer for details.

$2,499 due at signing.
Offer excludes applicable taxes, license, and fees. Lease is example only and applies only to new 2019 Toyota Prius Prime Model #1235. Lease available only through Toyota Financial Services to well-qualified buyers with premium-rated credit. No security deposit required. You pay excess wear and tear, plus $.15 per mile over 36,000 miles at lease end. Lease Cash is only available through TFS and must be applied to special lease offer. Lease payments may vary from dealer to dealer based on final negotiated price and equipment chosen. Example vehicle may not be available at all dealers. Must take delivery by 2-28-2019.

Cash back available through Toyota Motor Sales and must be applied to transaction and cannot be combined with other offers. Offer ends 2-4-2019.

Prius Prime Design

2019 Toyota Prius Prime design

An Innovative Drive With Style to Match


Standard LED lighting
Prime features visually striking Quad-LED projector headlights, available LED fog lights and accent lights to help you see more of what matters. Bright and efficient, the rear taillights are also equipped with LEDs that consume less energy.

Prius Prime's purposeful, aerodynamic features include an active front grille shutter that shuts at high speeds, underbody covers, side body fins and exclusive dual-wave rear glass design, all of which help Prime slip through the air. There's a lot of innovation under the artfully sculpted exterior too. Optimized component placement - such as the battery pack - helps open up the rear cargo area and lower the overall center of gravity.

Premium Amenities Within Your Grasp


11.6-in. HD multimedia display
Prime's loaded with innovative tech that you just can't miss. Its available 11.6-in. HD multimedia display is Toyota's most impressive yet. Intuitive pinch, zoom, tap and swipe gestures create a familiar smartphone-like experience while giving you easy access to the features that matter most. So whether you're using the available Entune® App Suite to plan your next night out, or using the navigation to help you get there, you've got the power to do it all, with just a tap.

Inviting interior
Prime's cabin features a modern design and premium materials throughout. Thoughtful interior touches delight the senses while smart tech brings convenience and innovative thinking to every trip. Prime's front seats feature deep bolsters for body-hugging comfort. When roads twist, these seats help keep you in place for extra confidence behind the wheel.

2019 Toyota Prius Prime interior

Prius Prime Performance

2019 Toyota Prius Prime performance

Fun at Every Corner


Fun EV Mode driving
The power of using less to get more. Prius Prime features a Toyota-first dual motor drive system that uses both motors to propel Prime. The result is a boost in acceleration feel, improved efficiency and the added benefit of EV Modeat full highway speeds. It helps deliver an exhilarating experience and makes the drive toward tomorrow even more exciting.

Double-wishbone style multi-link rear suspension
Prime's double-wishbone style multi-link rear suspension helps you master those tight corners with ease. Its revised design expands cargo area space, which means you get an improved ride that's smooth and responsive with enough room to do more.

All the Range Without the Anxiety


Class-leading efficiency
More efficiency. More potential. Every last detail of Prius Prime has been optimized to help make it the most advanced - and efficient - Prius yet. Cutting-edge, lightweight materials, proven hybrid technology and an optimized Plug-in Hybrid Vehicle (PHV) system all work together to help Prius Prime reach an impressive, class-leading EPA-estimated 133 MPGe. Prime also continues to help you challenge what's possible by reaching an EPA-estimated total driving range of 640 miles. Imagine all the places you'll go with Toyota's legendary hybrid technology that invites you to do even more.

Intelligent drive coach
This available intelligent technology, called Predictive Efficient Drive, helps boost fuel efficiency by learning your routine stopping patterns. When approaching a recorded stop, an icon will display on the map of the navigation system and suggest the optimal time to release the accelerator. Regenerative braking also activates sooner to recover more energy for the hybrid battery.

2019 Toyota Prius Prime performance

Prius Prime Technology

2019 Prius Prime technology

Intelligence Built Right In


Remote Climate control
Take control and use your smartphone with the available Prime apps, including the Remote Climate app. This way, you can check your Prime's current temperature setting and change it to your liking-all before you even get in. When Prime is plugged in, the power used for Remote Climate is pulled straight from the grid so your battery keeps its charge. Now your comfort is always within reach.

Intelligent Clearance Sonar with Intelligent Parking Assist
As you park, available Intelligent Clearance Sonar (ICS) is designed to scan for stationary objects like walls or posts that are within close proximity. If Prime anticipates a collision, an audible and visual alert will politely notify you, engine or motor output will slow down, and if needed, brakes will automatically be applied to help bring Prime to a halt. Available Intelligent Parking Assist (IPA) helps you navigate and conquer those difficult parking situations. Prime will automatically control the steering wheel, while you control the gas and brake, and help guide you into an open parking space.

Watching Out for You

Protection for all


Available advanced safety technologies can help give you added driving confidence from the front, back and sides.

An abundance of available active safety features, including:

  • Rear Cross-Traffic Alert
  • Blind Spot Monitor
  • Backup Camera
  • Safety Connect®
  • Star Safety System
  • ToyotaCare

Explore Toyota Safety
2019 Toyota Prius Prime driver safety

Safety or driver assistance features are no substitute for the driver's responsibility to operate the vehicle in a safe manner. The driver should remain attentive to traffic, surroundings and road conditions at all times. Visibility, weather and road conditions may affect feature performance. Read the vehicle Owner's Manual for more important feature limitations and information.

Prices listed or MSRP does not include destination and handling fees. All prices are from manufacturer website. Please contact dealer for the best price on any in-stock vehicle.

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