2018 Prius Prime
The hybrid you can charge.

2018 Prius

$23,475 Starting MSRP 1

1.
MSRP excludes the Delivery, Processing, and Handling Fee of $895 for Cars (Yaris, Yaris iA, 86, Corolla, Corolla iM, Camry, Camry HV, Prius LB, Prius c, Prius v, Prius Prime, Mirai, Avalon, Avalon HV), $995 for Small/Medium Trucks, SUVs and Van (C-HR, RAV4, RAV4 HV, Highlander, Highlander HV, 4Runner, Sienna, Tacoma), $1,295 for Large SUVs (Sequoia, Land Cruiser), and $1,295 for Large Truck (Tundra). (Historically, vehicle manufacturers and distributors have charged a separate fee for processing, handling and delivering vehicles to dealerships. Toyota's charge for these services is called the "Delivery, Processing and Handling Fee" and is based on the value of the processing, handling and delivery services Toyota provides as well as Toyota's overall pricing structure. Toyota may make a profit on the Delivery, Processing and Handling Fee.) Excludes taxes, license, title and available or regionally required equipment. The Delivery, Processing and Handling Fee in AL, AR, FL, GA, LA, MS, NC, OK, SC and TX will be higher. The published prices do not apply to Puerto Rico and the U.S. Virgin Islands. Actual dealer price will vary.

Leave this field empty

Contact Us

required field

Special Factory Incentives

CASH BACK

$1,500 Cash Back

  Offer Details

2018 Prius Prime
Cash back available from Toyota Motor Sales USA, Inc. Offer cannot be combined and is subject to availability. Does not include College Grad or Military Rebate. ToyotaCare covers normal factory scheduled service. Plan is 2 years or 25K miles, whichever comes first. The new vehicle cannot be part of a rental or commercial fleet, or a livery/taxi vehicle. See participating Toyota dealer for plan details. Deferred payments not available on leases. Interest accrues from date of purchase. Dealer fees may apply. Offer ends 07-09-2018.

FINANCE

1.9% APR for 60 months
OR take 2.9% APR for 72 months

  Offer Details

2018 Prius
Offer available only through Toyota Financial Services to well-qualified buyers with premium-rated credit. 72 monthly payments of $15.15 per $1,000 borrowed, OR 60 monthly payments of $17.48 per $1,000 borrowed. No down payment required if qualified. Offer ends 07-09-2018. Valid only in California.

LEASE

$359 per month 36 months $2,499 due at signing

Includes Two Years No Cost Maintenance with 24-Hour Roadside Assistance

  Offer Details

2018 Prius Prime
$2,499 due at signing.
Offer excludes applicable taxes, license, and fees. Lease is example only and applies only to new 2018 Toyota Prius Prime Model # 1235. Lease available only through Toyota Financial Services to well-qualified buyers with premium-rated credit. No security deposit required. You pay excess wear and tear, plus $.15 per mile over 36,000 miles at lease end. Bonus Cash is only available through TFS and must be applied to special lease offer. Lease payments may vary from dealer to dealer based on final negotiated price and equipment chosen. Example vehicle may not be available at all dealers. Dealer fees may apply. Must take delivery by 07-09-2018.


An Innovative Drive With Style to Match

Standard LED lighting
Prime features visually striking Quad-LED projector headlights, available LED fog lights and accent lights to help you see more of what matters. Bright and efficient, the rear taillights are also equipped with LEDs that consume less energy.

2018 Prius Prime Design

Efficiency
Prius Prime's purposeful, aerodynamic features include an active front grille shutter that shuts at high speeds, underbody covers, side body fins and exclusive dual-wave rear glass design, all of which help Prime slip through the air. There's a lot of innovation under the artfully sculpted exterior too. Optimized component placement - such as the battery pack - helps open up the rear cargo area and lower the overall center of gravity.

Carbon-fiber-reinforced-polymer rear hatch
Aerodynamically unique and found only on Prime, the design of the dual-wave rear glass hatch flows into the rear spoiler for enhanced efficiency. The innovative rear hatch utilizes strong yet lightweight carbon-fiber-reinforced polymer and makes opening and closing seem effortless.

Watching Out for You

Rear Cross-Traffic Alert
Watching out for you. In Reverse, Prime's available Rear Cross-Traffic Alert (RCTA) uses sensors to detect vehicles approaching from either side. If the system senses cross traffic, it warns you by flashing the side mirror indicators and sounding a warning tone.

2018 Prius Prime Safety

Blind Spot Monitor
See more of what matters. When a vehicle in the next lane enters your vehicle's blind spot on either side, the available Blind Spot Monitor (BSM) is designed to illuminate the indicator in that sideview mirror. If you continue to signal a lane change to that lane, the indicator will flash to get your attention.

Backup camera
When in Reverse, Prime's standard integrated backup camera uses a wide-angle lens to display a larger viewing area. Clearly marked lines on the screen show the distance guidelines, giving you more confidence to get out of any spot-tricky or not.

Safety Connect®
With available Safety Connect®, emergency assistance is always within reach. Utilizing Toyota's 24/7 call center, Safety Connect® offers subscribers helpful features such as Emergency Assistance, Stolen Vehicle Locator, Roadside Assistance and Automatic Collision Notification.

ToyotaCare
Toyota is devoted to safety and dependability, and proper vehicle maintenance is important to both. That's why we include a no cost maintenance plan with the purchase or lease of every new Toyota Prius Prime for 2 years or 25,000 miles, whichever comes first. 24-hour roadside assistance is also included for 3 years and unlimited miles.

Star Safety SyStar Safety System
Prius Prime comes standard with the Star Safety System, a suite of six advanced safety features that includes Enhanced Vehicle Stability Control (VSC), Traction Control (TRAC), Anti-Lock Brake System (ABS), Electronic Brake-Force Distribution (EBD), Brake Assist (BA) and Smart Stop Technology® (SST).

Intelligence Built Right In

Remote Climate control

Take control and use your smartphone with the available Prime apps, including the Remote Climate app. This way, you can check your Prime's current temperature setting and change it to your liking-all before you even get in. When Prime is plugged in, the power used for Remote Climate is pulled straight from the grid so your battery keeps its charge. Now your comfort is always within reach.

Prime apps

Tap into convenience. The available Prius Prime apps give you direct access to your Prime from anywhere. They make it easy to schedule a charge, adjust the climate control, look for a charging station, locate your vehicle, and much more-all through your smartphone.

Intelligent Clearance Sonar with Intelligent Parking Assist

As you park, available Intelligent Clearance Sonar (ICS) is designed to scan for stationary objects like walls or posts that are within close proximity. If Prime anticipates a collision, an audible and visual alert will politely notify you, engine or motor output will slow down, and if needed, brakes will automatically be applied to help bring Prime to a halt. Available Intelligent Parking Assist (IPA) helps you navigate and conquer those difficult parking situations. Prime will automatically control the steering wheel, while you control the gas and brake, and help guide you into an open parking space.

Qi-compatible wireless charging

With Prime's available Qi-compatible wireless smartphone charging, you can charge your Qi-compatible smartphone or other compatible device without wires or worry. Place it on the nonslip holder and charge up before getting to your destination.

Fun at Every Corner

Fun EV Mode driving
The power of using less to get more. Prius Prime features a Toyota-first dual motor drive system that uses both motors to propel Prime. The result is a boost in acceleration feel, improved efficiency and the added benefit of EV Mode at full highway speeds. It helps deliver an exhilarating experience and makes the drive toward tomorrow even more exciting.

2018 Prius Frame Design

Double-wishbone style multi-link rear suspension
Prime's double-wishbone style multi-link rear suspension helps you master those tight corners with ease. Its revised design expands cargo area space, which means you get an improved ride that's smooth and responsive with enough room to do more.

Confident ride
A solid chassis means Prius Prime was built to be confident. With increased torsional rigidity from laser screw welding, high-tensile-strength steel and uniquely shaped frame structures, Prime offers a ride that's comfortable, yet ready to take control in and out of every corner.

Lower center of gravity
The low-slung design of Prime's chassis is built with a lower center of gravity. Its responsive suspension and well-balanced weight distribution results in fun-to-drive agility that wants to hug every curve of the road.


Incentives
Toyota Factory Incentives
Used Car Finder
Service Savings & Online Scheduling
Get Pre-Approved
Flexible Monthly Service Payments
Contact Us